According to the legend if a carp successfully swims upstream the Dragon's Gate waterfall and leaps over, it will transform into a powerful dragon
This myth symbolizes the idea of overcoming obstacles and achieving greatness through perseverance and determination. It reflects the belief in the possibility of transformation from humble beginnings to something magnificent and majestic
KoiRest is a restaurant specializing in culinary delights with a focus on Japanese cuisine. Inspired by the restaurant's theme and specialization, I came up with a logo concept based on the symbolism of the carp – a key element of Japanese culture, which perfectly matches the atmosphere of a restaurant striving for culinary excellence.
For the design, I developed a motion logo featuring two carps , symbolizing balance and harmony. The white carp represents purity, light, and potential, while the black carp embodies strength, depth, and determination. Their movement in space creates a sense of grace and dynamism, infusing the logo with vitality and energy.
The result is a unique and memorable motion logo that effectively conveys the idea of harmony, balance, and high-quality culinary experience, making it an ideal choice for representing the KoiRest brand both online and offline.
